The Glocal philosophy combines the benefits of efficient global coordination with local account management to deliver a customized solution that meets MNCs’ needs. The Glocal approach leverages the expertise of its member operators in over 100 countries, ensuring reliable and cost-effective mobile communications for MNCs.
Think Global. Act Local.
“Think Global, Act Local” is a concept that has been around since the early days of global trade. It means that multinational companies must balance the benefits of a single operating model with the importance of adapting to local market conditions.
This is particularly relevant in the mobile communications sector, as mobile networks vary greatly in different countries due to factors such as geography, regulation, population density, and consumer demand. Multinational companies face a challenge in deciding whether to consolidate everything into one provider or allow each market to have its own local arrangement.
Choosing a single supplier may result in inconsistent global coverage and misaligned services with regional needs. On the other hand, letting each market have its own solution can lead to a fragmented network of contracts without any cost benefits from the company’s global scale.
Global Connectivity Without Sacrificing Local Relevance
The FreeMove Alliance aims to assist multinational corporations in avoiding these trade-offs. Comprised of four of Europe’s leading networks – Orange, Telecom Italia, Deutsche Telekom, and Telia – covering over 100 countries through partnerships with other global leaders such as Swisscom and British Telecom, FreeMove Alliance is structured to balance efficient global planning with effective local execution.
With its blend of commercial and cultural knowledge, FreeMove offers the reliability and accountability of a single partner to MNCs in their planning of mobile services. When working with FreeMove, each customer is assigned a Global Account Manager (GAM) as a single point of contact.
The GAM’s role is to understand the customer’s overall needs and coordinate the services of local account managers in local markets to ensure the best solution is assembled. The GAM then presents a harmonized “best of” offer to the customer, incorporating the strongest local offers, services, and roaming capabilities.
This hybrid approach includes:
- Global elements
- Global Account Management
- International Implementation
- Global Telecom Expense Management
- Local Account Management
- Dedicated Support and Helpdesk
- Award-Winning Customer Service
FreeMove’s “Glocal” approach allows MNCs to enjoy the best of both worlds, efficiently coordinating local national operators while centralizing the management of all mobile services for multinationals through a single point of contact. This gives multinationals access to top mobile networks worldwide and reduces the burden of managing multiple providers.
As the world’s communication needs to evolve in the new business landscape, including the opportunities of 5G, ensuring comprehensive, resilient, and cost-effective mobile communication has never been more crucial. More and more global organizations turn to FreeMove each year to benefit from our unique approach.
“The FreeMove Alliance has established itself as a Trusted Advisor to the MNC organizations it is working with and has taken on a number of initiatives to be closer to its customers. One notable example is the creation of a Customer Advisory Board which helps the Alliance respond more quickly to the issues its customers face as well steer its longer-term vision according to customer needs. The FreeMove Alliance also communicates very proactively within its community to further build customer proximity and reinforce its Glocal approach of thinking globally whilst acting locally.”
– Kitty Weldon, Research Director, Enterprise Technology and Services at GlobalData
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